DKO’s design for ASKO’s Melbourne showroom borrows from their Scandi origins and delivers with a contemporary Australian twist
ASKO Appliances (Australia)
Created within their existing 80s showroom shell and expanding into an adjacent workspace, the new fit out includes substantial gallery space for the display of product, along with updated greeting zone, private lounge area for hosting events, culinary experience kitchen and outdoor terrace.
Raw concrete floors are warmed by fresh oak cladding flowing across curved walls and joinery, with signature joinery pieces finished in ebonised Australian hardwoods, complimented by pops of inky metal.
A bespoke curved welcome counter sits as a beautiful object in the reception space, with leather detailing providing elegant softness and finesse. ASKO’s history is proudly on display with an archival piece on a dais behind standing as a monument to their technological advancements.
The expansive gallery is broken into zones for each of eight product lines, positioned within luxurious jewellery-store-like displays and tables allowing for maximum flexibility for the addition of new pieces. Mammoth kitchen benches sit centrally, allowing circulation to all sides and giving each product space to breathe.
A new lounge creates event space for launches and functions while doubling as break out space for ASKO employees. Modes of entertaining are catered to via soft furniture and a meeting table facing a TV wall with feature fireplace. Scandi inspired art and sculpture line the wall creating a relaxing residential feeling. Full height cavity sliders reveal a culinary experience centre behind where public and trade customers can learn the functions of ASKO’s kitchen products over an exquisite meal. A ‘u’ shaped custom bench seats 15, firmly placing the theatre of cooking to the centre, highlighted in Decadent ocean black travertine offering textured sophistication.
Neighbouring the lounge and kitchen, an outdoor terrace extends ASKO’s business space with expansive hardwood seating and joinery. Integrated planter boxes stage herb gardens proffering fresh ingredients for the experience kitchen, with the interior cooking zone complimented by a monolithic BBQ bench finished in smooth porcelain. Shrubbery surrounds creating a verdant private space from the hustle of ASKO’s industrial location.
DKO’s design for ASKO’s new Melbourne showroom presents a timeless narrative where their products are the focus, twisting together Scandi and Australian themes to create a unique environment that morphs retail experience with homely familiarity.