Fitzroy Fitzroy

Melbourne, VIC
  • Year


  • Status

    In Progress

  • Client

    Chapter Group

  • Location

    Melbourne, VIC

  • Dwellings

    57 + 6 townhouses

  • Sector


  • Discipline

    Architecture, Interiors

  • Photography

    Tom Blachford

Fitzroy Fitzroy is located on Smith Street Fitzroy, regarded as one of the ‘coolest streets in the world’. The angular concrete and brick exterior is complemented by cascading greenery and the design of the multi-residential and commercial building pays homage to the neighbourhood with a heritage brick façade that is informed by the suburb’s industrial past.

We acknowledge the Wurundjeri and Bunurong people of the Kulin Nation, the traditional custodians of the land upon which Fitzroy Fitzroy stands. We recognise their continuing connection to land, waters and culture.

Inspired by its home, Fitzroy Fitzroy draws elements from its sought after surroundings, with architectural touches that transport you to an earlier time. As a subtle reflection of the suburb’s history, the residences and amenities of Fitzroy Fitzroy have been architecturally infused with the past.

Proud, but not imposing. Fitzroy Fitzroy greets guests with a heritage brick facade that respects the suburb’s industrial past, a playful dance of old meets new. A dalliance of the best kind, creating a series of lofty, modern living spaces.

With six townhouses, 57 apartments, 679-square-metres of office space and 575-square-metres of retail spread over nine-storeys, Fitzroy Fitzroy creates a new modern community for residents, workers and shoppers.

Inside, neutrals exude the calm and clarity with subdued action. Angular rooftops envelop a show-stopping space you want to be a part of. Tone, texture, colour and shape contrast, blurring the line between outside and in.

Apartments offers two interior schemes, both inspired by the culture and character of Melbourne’s north side. Gastronome evokes a sense of drama — think sipping a negroni in a dimly-lit bar. Avant, on the other hand, is restrained and timeless, embodying the clean and fresh feeling of a new white shirt.

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